Dr. Tanner is Dean, Old Dominion University’s Strome College of Business in Norfolk, Virginia. Author or co-author of 15 books, his latest, Analytics & Dynamic Customer Strategy: Big Profits from Big Data (Wiley) was released late 2014. Dr. Tanner has taught executives and graduate students in a dozen countries, including India, France, Malawi, Australia, and Colombia, and recently spoke at National Retail Federation’s Big Show, CRM Evolution, MSI’s Big Data Conference, and Teradata’s Marketing Festival. Consulting clients include Cabela’s, EMC, and Procter & Gamble, among others. In addition to research awards, he was the Society for Marketing Advances Distinguished Teacher (2013). Dr. Tanner sits on the boards of several corporations and non-profits. He and his wife, Karen, breed and race thoroughbred horses.