Have you and your company implemented a best-in-class, innovative solution powered by Teradata platforms? Has it made significant contributions to the organization’s business goals?
This year we had a vast number of submissions encompassing just that. Our judges reviewed 45+ project’s ability to demonstrate bottom-line impact such as financial return through revenue or cost savings, customer impact, strategic advantage to the business, or its ability to provide a foundation for better business decisions.
Teradata customers — and their partners — were recognized at the Awards Ceremony for the following:
- Analytical Excellence
- Customer Insights and Engagement
- Integrated Marketing Management
- Integrated View of the Business
- Operational Excellence
- On the Edge
Category: Analytical Excellence
This included solutions that improved business decision-making by increasing the accuracy or speed of business insights, and by delivering measurable improvements in organizational performance and/or productivity.
Category: Customer Insights and Engagement
This included solutions that delivered customer insights from any channel and helped drive customer engagement, response, or loyalty; implementations that optimize marketing programs and processes across channels; initiatives that use technologies such as real-time load, mobile access to information by customers or employees, real-time analysis of sales or service data to create a 360-degree view of the customer and improve business results.
Category: Integrated Marketing Management
This recognizes excellence in integrating people, processes, and technologies across the entire marketing organization–and possibly outside the marketing organization, too—to increase the effectiveness of marketing efforts, improve internal efficiency, and drive marketing return on investment.
Category: Integrated View of the Business
This included solutions that broke down silos that delivered insights by connecting disparate systems, data sources and/or data structures across an organization. These implementations delivered an integrated view of the business that resulted in true business intelligence, new business opportunities, and performance improvements, and they allowed for the reuse of data.
Category: Operational Excellence
This included implementations that have delivered measurable improvements in the organization’s operations, such as forecasting or anticipating customer demand; improving inventory management, supply chain visibility or asset monitoring/sensing; increasing sustainable business practices and resource optimization; improving transparency, compliance or risk management; and other deployments that delivered greater operational efficiencies and improved the bottom line.
Category: On the Edge
This included cutting-edge, industry-leading innovations based on emerging, breakthrough business applications such as big data analytics, web intelligence, social media analytics or telematics that connect multiple services, platforms, applications and tools into a cohesive and transparent analytical environment. These solutions made optimal use of available technologies across their organization to pioneer new products, services or processes to help change the direction of an organization, or they may address a problem that before seemed impossible to solve.