Partner Awards | Business Insight

About This Award

This award recognizes a partner who has developed and implemented a point solution — such as pre-built applications or an industry offer — that uses any analytic data platform, including Teradata, Teradata Aster, and/or one of our analytic applications to deliver analytic insights to customers. This solution must be in production and must deliver measurable return on investment for the customer.

2017 Winners:

Winner (ICP):

Cognizant Technology Solutions

Project:

Personalization

Synopsis:

This Personalization project for the UK’s 2nd largest telecom provider was a key initiative to execute targeted campaigns to increase cross-selling and up-selling activities by making absolute sense from customer profiles. Teradata was the underlying foundation in this project and helped drive the overall performance and on-time delivery of customer extracts to the downstream analytical applications in order to obtain deeper customer insights. Having upgraded the underlying Teradata foundation layer to IntelliFlex architecture, we expect to leverage its flexible multi-dimensional scalability and increased business agility to improve our existing performance by an additional 20%.

Winner (ISV):

Clintworld GmbH & A1 Telekom Austria AG

Project:

Mobile Business New

Synopsis:

With A1 Telekom introducing a new product portfolio to business customers, the sales agents needed a tool to manage the migration of existing customer contracts into this new portfolio.

A dedicated tool was developed based on the Clintview standard solution for price simulation and was implemented to guide the sales agent through the entire sales cycle and advise them on the best new offer for each individual customer.

The software creates a SUSI (Super Simulation) resulting in a comprehensive offer on an individual subscriber level. It can calculate millions of offer combinations and provide the results in minutes — often in seconds. SUSI was based on requirement workshops involving the sales and marketing business units. This tool enabled a rapid migration process of the customers to the new contracts. All KPIs (e.g. software utilization, revenue changes etc.) were met, indicating a highly successful implementation.